The Voice of Italy 2018

#TVOI

The Voice of Italy 2018

Client

Toro TV

Solution

Social Ranking, Tweet on-air

Touchpoint

Physical (On-air visualization)

Objective

The customer Toro TV decides to view social content live during the final of The Voice of Italy 2018 on Rai2. The goal is to show in real time the comments posted on social media by connected viewers in second screen. In addition to display on-air ratings of satisfaction of coaches and competitors.

Solution

To achieve the goal of Toro TV, Datalytics provides the graphics that show live television the most entertaining tweets of The Voice and the ranking of judges and competitors most talked about on social media, Facebook and Instagram. With the official hashtag #TVOI, the public is able to participate actively, responding to surveys launched live and commenting on the program live.