The Voice of Italy 2018#TVOI
The Voice of Italy 2018
Social Ranking, Tweet on-air
Physical (On-air visualization)
The customer Toro TV decides to view social content live during the final of The Voice of Italy 2018 on Rai2. The goal is to show in real time the comments posted on social media by connected viewers in second screen. In addition to display on-air ratings of satisfaction of coaches and competitors.
To achieve the goal of Toro TV, Datalytics provides the graphics that show live television the most entertaining tweets of The Voice and the ranking of judges and competitors most talked about on social media, Facebook and Instagram. With the official hashtag #TVOI, the public is able to participate actively, responding to surveys launched live and commenting on the program live.