#MyPorcheTorino: Social Wall

Objective

Client Erre Esse Porsche Centers decides to celebrate the famous automotive brand on the occasion of its 70 years of history, organizing around the world the first Sports Car Together Day event. With the coordination of the Turin agency Mailander – Relazioni Digitali, the aim of #MyPorscheTorino initiative is to increase participants interactions at the Parco Valentino during the Turin Motor Show from 6 to 10 June 2018.

Solution

To achieve Erre Esse Porsche Centers and Mailander – Relazioni Digitali objective, Datalytics creates a Social Wall that collects in real time all the photos and videos shared by the participants on social media with the hashtag #SportsCarTogetherDay and #MyPorscheTorino. The Social Wall is created in custom mode to be projected on big screens in the Parco Valentino area in Turin.