Sky Cinema Oscar 2018

#SkyCinemaOscar

Sky Cinema Oscar 2018

Client

Sky Cinema HD

Solution

Poll

Touchpoint

Physical (On-air visualization), Digital (website)

Objective

The Sky Cinema HD client decides to launch several on-air engagement initiatives to activate millions of second-screen viewers during the 2018 Oscar Marathon. The goal is to engage viewers with real-time polls and votes during the Oscar Night , thus having the opportunity to comment on the results live together with the commentators and guests in the studio.

Solution

To achieve the goal of Sky Cinema HD Datalytics makes several infographics to show Sky viewers the results of social surveys. A first infographics is integrated into the Sky Cinema site with the results trend, the most shared topics, posts and images with more interactions and the most social stars of Oscars 2018. The subsequent infographics are instead made for onair transmission and they include, in addition to the voting in the film categories, actor and actress, even the favorite stars on the red carpet and the most appreciated musicals by Sky Cinema viewers.