#SKYCinemaExperience: Social Wall

#SKYCinemaExperience

#SKYCinemaExperience: Social Wall

Cliente

Better Now

Solution

Social Wall

Touchpoint

Physical (Big Screen)

Objective

Client Sky Atlantic HD wants to increase the engagement of all the participants in the big launch event of the season 7 of the popular TV show Game Of Thrones at the Castello Sforzesco in Milan in July 2017. Coordinated by the Milan agency Better-Now, the goal is to engage all participants with activities related to the hashtag #GoT7 sharing on social media.

Solution

To achieve Sky Atlantic HD and Better-Now goal, Datalytics creates a Social Wall to collect photos and videos shared in real-time, displaying UGC on the big screen installed on stage. A Social Battle is created between the main families protagonists of the TV show, with the attendees invited to vote for their favorite with a picture + relative hashtag. Results are displayed in real-time with the addition of a Geo-Wall which represents the map of the 7 Kingdoms displaying photos and videos shared according to the territory voted by the participants. The activities are also sponsored by Radio Deejay, media partner of the event.