#SELFIEDASTADIO

Illumia

Illumia: #SelfieDaStadio

Client

Illumia

Solution

Social Wall, Top Contributors, Automatic Message

Touchpoint

Physical (Maxi-Schermi allo stadio), digital (website)

Objective

Client Illumia, sponsor of Bologna Football Club wants to increase fan interactions at the stadium and to increase lead generation activities.

Solution

To achieve Ilumia’s goal, Datalytics creates a Social Wall to display in real time all photos and videos generated by fans at the stadium with the hashtag # SelfieDaStadio.An automatic message is sent to all the supporters that interact with the activity with text and link to a landing page. The fans are invited to insert their information (name, phone number, email) in a form to unlock the content and view the social wall and the ranking of the most social fans. The most social fan will win an experience offered as a prize by Illumia.