Illumia: #SelfieDaStadio

Objective

Client Illumia, sponsor of Bologna Football Club wants to increase fan interactions at the stadium and to increase lead generation activities.

Solution

To achieve Ilumia’s goal, Datalytics creates a Social Wall to display in real time all photos and videos generated by fans at the stadium with the hashtag # SelfieDaStadio.An automatic message is sent to all the supporters that interact with the activity with text and link to a landing page. The fans are invited to insert their information (name, phone number, email) in a form to unlock the content and view the social wall and the ranking of the most social fans. The most social fan will win an experience offered as a prize by Illumia.