Genoa CFC: #SblocchiamoLaMaglia

#SblocchiamoLaMaglia

Genoa CFC: #SblocchiamoLaMaglia

Client

Genoa CFC

Solution

FlockToUnlock

Touchpoint

Digital (Landing Page)

Objective

The Genoa CFC client asks to activate an innovative format to present online the new away shirt for the 2016-2017 season. The goal is to engage the community of fans on social media to increase interactions and impressions related to the campaign hashtag. At the same time, the fans must be redirected towards a landing page to increase traffic and awareness brand sponsor.

Solution

To reach the goal of Genoa CFC, Datalytics implements on a landing page an obscured video that is made to unlock thanks to the interactions of the fans with the hashtag #sblocchiamolamaglia. The exclusive content – the new travel shirt for the 2016/17 season – is released upon reaching a certain share threshold by fans previously established with the customer. The new jersey can only be viewed on a dedicated landing page with the insertion of sponsor banners.