Pets - Vita da animali: Discorver the content


Pets – vita da animali: Discover the content


Universal Pictures




Digital (Landing Page)


Client Universal Pictures wants to launch an online engagement campaign to promote the release of the new animated film The Secret Life of Pets. The goal is to increase hype and interactions with the official hashtag of the movie #Pets and to convey a new content available for the film preview


To reach Universal Pictures goal, Datalytics creates a fully custom landing page where a mysterious piece of film is embeded. The trailer is subsequently obscured and progressively revealed thanks to user interactions with the hashtag #Pets. As the volume of interactions increases, the video is progressively unlocked until it is completely displayed online for users