#PARTY50EAI: Social Wall#PARTY50EAI
#PARTY50EAI: Social Wall
Physical (Big screen)
Client Europe Assistance decides to increase the interactions of all the participants at its 50th year anniversary party at the Palazzo del Ghiaccio in Milan. With the coordination of the AlphaOmega agency in Rome, the goal of the famous insurance brand is to involve employees and managers during a musical-themed party that celebrates the different decades of rock, with the conducting of Marco Maccarini.
To achieve Europe Assistance and AlphaOmega goal, Datalytics decides to exploit the cube at the center of the main hall of the Palazzo del Ghiaccio. On the four sides there are screens that show different Social Walls that collect and display in real time the photos and videos shared by the participants, as well as the real-time flow of posts published by the Europe Assistance accounts during the 50-year celebration event.