#MIDO2018: Social Wall

Objective

Client Mailander – Relazioni Digitali orders a special Social Wall to engage all the participants at the MIDO event, the most important eyewear fair in Italy. The goal is to increase the production of UGC content with the official hashtag of the event.

Solution

To achieve Mailander – Relazioni Digitali goal, Datalytics collects in real time all the photos and videos published by the participants with the hashtag #Mido2018. The Social Wall is realized and embedded in web version and for display on maxi-screens in the hospitality and lounge areas of Fiera Milano spaces.