Maratona delle dolomiti#MDD32
Maratona delle dolomiti: #MDD32
Maratona delle dolomiti
Social Wall, Lower Third
Physical (Maxi-Schermi allo stadio), digital (website)
The Maratona Dolomiti customer asks to increase the interactions of the visitors present along the slope of the ski slopes and of the audiance from home during the live broadcast on Rai3.
To reach the goal of Maratona Dolomiti to increase visitor engagement along the slopes, Datalytics creates a Social Wall with photos and videos shared by visitors, with the official hashtag #MDD32, on the big screens. To engage the spectators also during the live of the marathon on Rai3 Datalytics realizes a lower third with the comments shared with the hashtag #MDD32. The audiance at home can have fun reading the visitors’ posts and the speakers can comment on them during the live. Zoom outZoom inFit to pageStart Presentation