Il Trono Di Spade


Il Trono Di Spade




Social Wall, Social Battle, Geo-Wall


Physical (Big Screen)


Client Sky Atlantic HD wants to increase the engagement of all the participants in the big launch event of the season 7 of the popular TV show Game Of Thrones at the Castello Sforzesco in Milan in July 2017. Coordinated by the Milan agency Better-Now, the goal is to engage all participants with activities related to the hashtag #GoT7 sharing on social media.


To achieve Sky Atlantic HD and Better-Now goal, Datalytics creates a Social Wall to collect photos and videos shared in real-time, displaying UGC on the big screen installed on stage. A Social Battle is created between the main families protagonists of the TV show, with the attendees invited to vote for their favorite with a picture + relative hashtag. Results are displayed in real-time with the addition of a Geo-Wall which represents the map of the 7 Kingdoms displaying photos and videos shared according to the territory voted by the participants. The activities are also sponsored by Radio Deejay, media partner of the event.