Audi Fis Ski World Cup: #GranRisa#GranRisa
Audi Fis Ski World Cup
Physical (Big Screen)
Client Ski Carosello decides to innovate the hospitality areas and tracks during the Men Giant Slalom races at the Audi FIS Ski World Cup which stops on the Gran Risa in December 2017. The goal of the Corvara Consortium (Alta Badia) is to engage all the participants present both in stands and relax areas, through a dynamic streaming of their owned photos and videos.
To achieve Ski Carosello goal, Datalytics creates a special Social Wall that collects and displays in real time the UGC content shared by the participants with official hashtag #GranRisa. In addition, a Social Battle is launched to allow fans supporting their favorite athletes with #GoRed vs #GoBlue hashtags. Wall and Battle are displayed on big screens on the racetrack and relax areas, including a customized and sponsored CTA to invite action during Giant Slalom competitions.