Mailander – Relazioni Digitali: Giornata Salvaterra#Giornatasalvaterra
Mailander – Relazioni Digitali: Giornata Savaterra
Social Wall, Top Influencer Ranking, Survey
Physical (Big Screen)
Client Tenute Salvaterra, in collaboration with Gambero Rosso, organizes the first edition of Giornata Salvaterra dedicated to the future of wine in Valpolicella. With the coordination of the Turin agency Mailander – Relazioni Digitali, the goal of the Salvaterra campaign is to increase the engagement of the participants, to discover the most influential users who talk about the topics related to wine and above all to know the opinions of the public on the future of wine industry.
To achieve Tenute Salvaterra, Gambero Rosso and Mailander – Relazioni Digitali goal, Datalytics creates a Social Wall that collects in real time all the photos and videos shared by the participants on social media with the hashtag #GiornataSalvaTerra. On the big screens installed at the event are also displayed in real time an Influencer ranking about the wine industry and the real-time results of instant surveys launched to the public on the themes of wine and its future in Valpolicella.