Piazza Genoa: Social Wall

#GenoaWall

Genoa Social Wall

Client

Genoa

Solution

Social Wall

Touchpoint

Fisico (Maxi-Schermi allo stadio), digital (sito web)

Objective

Client Genoa CFC wants to increase fan interactions at the stadium L. Ferraris, increasing lead generation activities for EVIVA sponsor brand. The most ancient club in Italy has a great ambition: becoming the most social stadium in Italy, bringing its fans to become protagonists on-field during home matches of the 2017-2018 season.

Solution

To achieve Genoa CFC goal, Datalytics creates a Social Wall to display in real time all photos and videos generated by fans at the stadium with the hashtag #GenoaWall. All the supporters that interact with the activity are automatically sent a reply message with text and links to visit a landing page prepared by the brand sponsor EVIVA, which can thus collect emails and new registrations to offer fans a special promotion valid only for the duration of the activity