Fico Eataly World: We Love Football

Objective

Client FICO Eataly World wants to engage all participants in its We Love Football event, a football tournament dedicated to the under-15 teams of numerous Italian and international football clubs. The aim is to involve the participants in an exclusive experience of “live” gamification, to increase interactions with the official hashtag of the event.

Solution

To achieve FICO goal Datalytics realizes a special Social Wall that collects in real time all the images shared by the boys and divides them by team on a virtual soccer field. The same teams compete against the number of photos and interactions obtained on the social networks, having the chance to win a special prize awarded by the organizers of the event. The photos and the provisional rankings are projected in real time on big screen during the entire day of presentation of the youth tournament.