EFPA #EF18: Infographic

#EF18

EFPA #EF18: Infographic

Client

EFPA

Solution

Real-Time infographic

Touchpoint

Fisico (Maxi-schermi)

Objective

Client EFPA wants to adopt a real-time dashboard to talk about the big annual EFPA Italia Meeting at the Palazzo dei Congressi in Riccione. The goal is to generate engagement with its social channels, encouraging the audience to comment and share content with hashtag #EF18. To increase interactions, EFPA plans to reward one or more attendees.

Solution

To achieve EFPA goal, Datalytics decides to create a real-time infographic that shows on big screens different data and metrics analyzed on social media. Reach, Exposure and Trending Topics are displayed thanks to analysis algorithms on Twitter, Instagram and Facebook. The Top Contributors ranking allows EFPA to show the most active accounts sharing #EF18.