#CaraQuiz: Social Quiz

#CaraQuiz

#CaraQuiz: Social Quiz

Client

Sky

Soluziotion

Social Quiz

Touchpoint

Social Tab Facebook

Objective

Client Cinema D’Arte Sky decides to engage its social community on the occasion of the release of the documentary Caravaggio – L’Anima e il Sangue. With the coordination of the Milan agency Better-Now, the goal is to increase the engagement on Facebook through a gamification campaign via social tab.

Solution

To achieve Cinema D’Arte Sky and Better-Now objective, Datalytics creates a social tab that implements a gamification quiz mechanism. All Facebook users can thus respond with a click to several questions prepared by the client on the life and works of Caravaggio. The user is offered the possibility to continue the quiz only after correctly answering the previous questions.