#NUOVABMWX3: Scopri la nuova BMWX3#NUOVABMWX3
Flock To Unlock, Online Form
Digital (Landing page)
Client BMW Rome wants to increase lead generation and user profiling activities before the launch event of the new X3 model at Palazzo Barberini (Rome). With the coordination of the roman agency Clan Group, the main goal is to collect user personal data and at the same time offer exclusive content linked to the new features of the BMW X3 model.
To achieve BMW Rome and Clan Group goal, Datalytics carries out a landing page embedding an hidden video to be unlocked by users filling an online form. All users engaged in the campaign can participate in both the release of the exclusive video content and the extraction of some exclusive invitations to the launch party at Palazzo Barberini in Rome.