#BENVENUTOBRUNELLO2018

#BENVENUTOBRUNELLO2018

#BENVENUTOBRUNELLO2018

Client

Mailander – Relazioni Digitali

Solution

Social Wall, Social Survey, Top Influencer, Ranking

Touchpoint

Physical (Big Screen)

Objective

Client Consorzio del Vino Brunello di Montalcino decides to increase the interactions of the participants in his flagship event “Benvenuto Brunello” aimed at presenting three new prestigious vintages. With the coordination of Mailander – Relazioni Digitali, the goal is to engage the most influential accounts that talk about the topics related to wine, as well as to know the opinions of the participants on their favorite wine.

Solution

To achieve Consorzio del Vino Brunello di Montalcino and Mailander – Relazioni Digitali goal, Datalytics realizes three different initiatives. A Social Wall to collect and display in real time the photo and video shared by the participants on big screens, a ranking of the most influential accounts on social media and a special real-time survey asking the same participants to match a glass between Reserve 2012, Brunello 2016 and Rosso 2016 to one of the favorite songs from pop-star Sting’s repertoire, special guest of the Consortium during the “Benvenuto Brunello” day